Smarter Prospecting. Stronger Results. Sustainable Growth.

Acquire customers more efficiently with data-driven Direct Mail that delivers results.

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We help top brands turn DM into a valuable, efficient customer acquisition channel.

While other DM providers shy away from prospecting, we’re known for our expertise in acquisition direct mail across thousands of clients and dozens of categories. We marry the best inputs - best-in-class prospecting data, cost structure, and production quality - with a data-driven, performance-minded approach designed to rapidly test, optimize, and scale efficiently.

Trusted By:

Testing & Planning

We design a custom plan for your goals, with audience modeling, format testing, timelines, and projections.

Creative & Data

We develop targeting and creative in tandem, seamlessly aligning two of the most critical levers of campaign success.

Execution

We manage production, QA, and delivery end-to-end to ensure every piece arrives on time and on brand.

Results

We measure, attribute, and optimize performance, turning insights into scalable, sustainable growth.

SLM is the leader in direct mail prospecting—helping thousands of top brands acquire high-value customers with proven, scalable solutions.

Target Smarter

Find your next best customers with custom lookalike modeling and proprietary data.

Spend Efficiently

Transparent, all-in pricing with no commitments or hidden fees.

Scale Faster

Leverage unmatched category expertise to avoid wasted tests and costly missteps.

Win Customers

Premium production and QA ensure high-quality mailers that perform (and look great doing it).

Custom Modeling & Targeting.

We're the only provider that has access to every data and modeling type in the direct mail space which we pull from to develop proprietary models for each client we work with.

Transactional Lookalike Modeling

Custom modeling based on transactional & purchase-based data combined with detailed demographic data.

Event-Based Targeting

Engage Recipients during key life events (New Movers, College Graduates, etc)

Area-Based 
Targeting

Access IP and other geo-location data to drive in-store traffic.

Implementing A Strategic Approach To Catalog DM.

“We rely on SLM's continuous evaluation of model performance and recommendations to optimize acquisition efforts based on that data. Thanks to those strategies, Frank & Eileen has seen strong results in acquiring new customers who have a higher spend and purchase frequency.”

— Maddie C, Frank & Eileen

Shared Mail Prospecting

Shared mail is an incredibly powerful and effective channel for customer acquisition, with dramatically different economics.

Low-Cost Prospecting
Acquire new customers at a fraction of the cost of standalone mail—often 1/10th per piece—while keeping CPAs efficient and scalable.
Best-In-Class Targeting
Reach in-market households using geo, demographic, and behavioral data, with proven models that mirror your best customers.
Premium Look & Feel
Your brand appears alongside like-minded partners in a curated, category-exclusive mailer printed on premium stock.
Proven Results
From wine clubs to pet care to non-profits, our Shared Mailings reliably acquire high LTV customers for brands across categories

Standalone Prospecting

Standalone mail is a flexible, effective option for customer acquisition, giving you dedicated space to reach the right audience with the right message in the right format.

Innovative Approach
We fuse data and technology into every step, with advanced modeling, smarter targeting, and seamless execution.
Performance Driven
From printing to postage, we know every lever to pull for faster, more efficient, results-driven campaigns.
Full Suite of Options
Postcards, catalogs, letters. We’ll help you find formats that fit, by testing, learning, and optimizing. (Again and again and again.)
E-Commerce Expertise
We’ve scaled countless e-commerce brands from launch to growth with DM that drives quality acquisitions.

Catalog Prospecting

We specialize in high-quality catalogs that showcase your brand beautifully, at efficient costs.

Strategic Management
From planning to testing, we manage every lever of catalog production—ensuring your campaigns are built to meet brand and business goals.
Premium Production
Access a trusted network of printers and partners who specialize in high-quality catalogs that showcase your brand beautifully, at efficient costs.
Creative Development
Our in-house team collaborates with you to design catalogs that capture your brand identity, highlight your products, and drive response.
Transparent Pricing
We focus on efficiency without compromise, delivering premium catalogs at competitive, all-in costs you can rely on.

Ready to get started?

See how direct mail can help your brand grow. Reach out for more information.

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