Standalone Direct Mail.
Standalone direct mail allows brands to fully customize a campaign so that the targeting, format, timeline, and circulation are catered to their needs. With full service capabilities all under one roof, we offer clients some of the lowest costs in the space.
We leverage our years of experience working with thousands of brands to provide comprehensive channel management for our clients. We'll handle everything from strategy to creative development, execution, and results analysis.
Innovative Approach
Unlike traditional DM agencies, we’ve integrated technology and data into every aspect of what we do. From in-house merge/purge capabilities to advanced modeling, our capabilities allow clients to tap into the latest in DM advancements.
Performance Driven
We know the in-and-outs of printing, postage, targeting, and execution to maximize savings and minimize time to market. We also utilize insights across our client base to make the strongest recommendations across channel factors.
Platform Reporting & Integrations
See real-time performance reporting & view campaign details through our direct mail platform, Poplar, with dozens of easy martech integrations to power both triggered campaigns & attribution.
E-Commerce Expertise
While we work with clients in various industries, we specialize in working with vertically integrated brands in e-commerce and have taken countless brands from inception in DM to significant scale.
Targeting
Whether you want to identify new customers or mail to existing, SLM offers clients access to every major targeting, modeling, and list type available in direct mail.
Retargeting
We can append a physical address to your email list to retain existing customers or keep leads moving through the sales funnel.
Prospecting
We can import client data and generate unique and rich transaction-based lookalike models to find prospects that mirror your current customer set. Other options include offer area-based smart saturation, custom list buys, drive traffic to retail store models, and more.
Retention
We are able to apply house file modeling which allows us to rank and score customer names based on purchase behavior. Great for brands with larger customer files, this allows us to pull in external data to identify those customers who are most likely to respond to a retention mailer.
Support for Batched & Triggered Campaigns
Production options that align with your goals, both for batch all-at-once campaigns, as well as ongoing triggered campaigns that mail on a daily basis - optimized for cost, speed, and personalization.
Home Chef Boosts Response Rates Over 30% with Direct Mail
“SLM continues to bring new ideas and further evolve our program so it’s never stagnant. We’re especially impressed with SLM’s data modeling capabilities, which they continue to refresh and fine-tune after each send.”
Testing & Planning
SLM will work with the client to create a custom mail plan and test and gather learnings across key channel factors to maximize ROI over time- all at the lowest possible cost per piece.
Execution
Our production capabilities span the full spectrum of all formats, paper stock, finish & embellishments, dynamic printing, etc. We pride ourselves on high quality production – with all printing in offset and data cleanup and merge purge included standard.
Creative
We work with our in-house design team to rapidly iterate and test out new creative formats and strategies.
Results
We create dashboards and reports on attribution based on the metrics most relevant to your internal attribution methodology and KPIs.
