Package
Insert Media.
Tap into (or join) our large universe of premium brand partners or take advantage of SLM’s in-package print efficiencies.
3 Uses Cases, Limitless Opportunities
SLM leverages expertise across all sides of the package insert space to provide comprehensive recommendations for your brand.
Package Prospecting
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Access the entire universe of package insert programs across demographics and verticals at a significant scale.
Package Monetization
Generate revenue by placing non-competitive inserts into your own packages — managed end-to-end by SLM.
In-Package Print
Trigger purchases driven by existing customers with print support for any number of internal initiatives.
Package Prospecting
Place Your Brand Inside Other brands Customer Packages
REACH 20MM+
Our network of brand partners can reach over 20MM households per month across every category and audience.
Channel Highlights
High Visibility & Engagement
These inserts arrive inside highly-anticipated packages from consumer-favorite brands, making the open rate almost 100% and ensuring higher visibility and engagement.
Scalability & Flexibility
Our network of brands offers scalable solutions that can handle large circulations and a variety of formats to help you find a successful and sustainable strategy.
Cost-Effective
Enjoy best-in-class pricing by leveraging our existing distribution channels, deep brand partnerships, and vertically integrated media buying and printing capabilities.
Demographic Targeting
Target precise audiences with the ability to select specific demographics and customer profiles, ensuring that your campaigns are efficient and effective.
SLM provides exclusive access to several programs which offer 2 additional benefits.
Matchback Measurement
Conduct the same post campaign analysis as other DM channels (matchbacks) for one-to-one address matching on all associated purchases.
SLM Shared Mail Integration
Shares the same deadlines, format, and post campaign analysis as our Shared Mail Program for ease of use and direct mail consolidation.
Package Monetization
Our end-to-end package insert program management handles the program design, sales, partnerships, and logistics — creating consistent, low-lift revenue.
Partner With Like-Minded Brands and Increase Revenue.
Additional Revenue
Generate extra revenue or offset shipping costs with media revenue from other brands buying into your package.
Increased Purchase Value
Provide exclusive offers from consumer-favorite brands to customers, adding something special alongside ordered products.
Synergistic Partnerships
Feature complimentary brands within your boxes to increase brand trust and retention for both your brand and your partner.
Benefits of SLM’s Industry-Leading Package Monetization
Generate revenue or offset shipping costs with media revenue
Add value to the customer unboxing experience
Provide customers exclusive offers from consumer-favorite brands
Grow long-term partnerships with complementary brands
How David’s Bridal Optimized Package Revenue With SLM’s End-To-End Management
“David’s Bridal selected Share Local Media to help revamp our existing insert program based on their strong portfolio of clients and proven experience in the space. We were particularly interested in leveraging their unique matchback reporting, which allows us to provide our partners with deeper insights and tie campaign performance directly back to the David’s program.
From onboarding new partners to managing contracts, design approvals, shipping, and delivery, the Share Local Media team brings an impressive level of detail and organization to every step of the process. They are incredibly responsive and proactive and have truly become an extension of our sales team. Working with them has helped streamline our program while delivering greater value and transparency to our partners.”
- Libby Pearn, Partner Development Sales Manager
In-Package Print
Leverage your own boxes to trigger high-quality, prospective purchases — from new product launch support to referrals for friends and family of customers that already love your brand.
Activate & Engage Existing Customers For Brand Announcements
Product Launches
Announce exclusive product launches, targeted towards customers with the highest chance to convert.
Brand Announcements
Showcase your brand with high quality menus, seasonal catalogs, anniversary celebrations, or any number of internal initiatives.
Customer Referrals
Place referral gift cards in your outgoing packages to encourage new customer acquisition, driven by your most loyal customers.
Ready to get started?
See how direct mail can help your brand grow. Reach out for more information.
