Scaling Efficient Acquisition in a Competitive GLP-1 Category.
Since
Results
Geo campaigns drove CVRs around 0.20%, while national campaigns performed even higher at 0.22 - 0.25%, with cost per sign-up as low as $24 -$28. The program delivered thousands of incremental conversions, nearly doubling circulation from 2024 to 2025.
Overview
Consumer demand for weight management has been rising exponentially over the past couple of years. GLP-1s are at the center of that trend. A leading telehealth brand partnered with SLM to test whether direct mail could drive measurable results for this high-interest category.
The Problem
Although interest was high; competition was higher. The goal: scale efficiently across geo and national campaigns without sacrificing performance, specifically strong conversion metrics like CVR and cost efficiency.
Our Solution
Can you deliver measurable results at a massive scale? This was proof that scale and efficiency can coexist. In one of the most crowded categories, this brand grew fast. SLM handled full campaign strategy and execution: testing creatives, optimizing targeting, and identifying high-performing audiences. Early tests proved successful. Our recommendation to scale was driven by consistently strong results and campaigns hitting internal efficiency targets. This approach gave the client confidence to expand circulation from 1.5MM in 2023 to 51.9MM in 2025 while maintaining performance.
All Case Studies
GLP-1A leading telehealth brand partnered with SLM to test whether direct mail could drive measurable results for this high-interest category.
Blue ApronBlue Apron is a meal-kit brand that delivers fresh, quality ingredients right to your door.
GroveGrove Collaborative, a certified B corp, aims to make it easier for consumers to access sustainable, planet-friendly products.
FirstleafAs a leading wine company and subscription service, Firstleaf takes the guesswork out of wine selection, delivering first-class wines directly to customers’ doors.