Efficient Shared Mail Results Despite a Changing Industry.
Since
Results
As a result of the new opportunity-ranking approach, Firstleaf reduced their matchback CPAs by over 50%. What the Firstleaf team valued the most, however, was the dialogue, creative thinking, and solution-oriented approach that SLM took to help improve Firstleaf’s direct mail strategy.
Overview
As a leading wine company and subscription service, Firstleaf takes the guesswork out of wine selection, delivering first-class wines directly to customers’ doors.
The Problem
Two years ago, industry headwinds put pressure on Firstleaf’s dual growth priorities - driving efficient returns by balancing low CPAs with high LTVs. As an existing client of Share Local Media, the SLM team heard their feedback and built a customized plan to ensure that Firstleaf saw continued success despite external factors.
Our Solution
SLM took an all-hands approach, gathering multiple internal perspectives and coordinating with Firstleaf’s team to work through the budget, targeting methods, measurement, and creative details. The shared mail team created a opportunity ranking system for market-based mailings that articulated the CPA and LTV tradeoffs of different markets and allowed Firstleaf to easily achieve their goals at different investment levels.
All Case Studies
FableticsShare Local Media partnered with Fabletics on a OOH activation designed to prove the channel with clear, measurable outcomes.
GLP-1A leading telehealth brand partnered with SLM to test whether direct mail could drive measurable results for this high-interest category.
Blue ApronBlue Apron is a meal-kit brand that delivers fresh, quality ingredients right to your door.
GroveGrove Collaborative, a certified B corp, aims to make it easier for consumers to access sustainable, planet-friendly products.