Efficient Shared Mail Results Despite a Changing Industry.
Since
Results
As a result of the new opportunity-ranking approach, Firstleaf reduced their matchback CPAs by over 50%. What the Firstleaf team valued the most, however, was the dialogue, creative thinking, and solution-oriented approach that SLM took to help improve Firstleaf’s direct mail strategy.
Overview
As a leading wine company and subscription service, Firstleaf takes the guesswork out of wine selection, delivering first-class wines directly to customers’ doors.
The Problem
Two years ago, industry headwinds put pressure on Firstleaf’s dual growth priorities - driving efficient returns by balancing low CPAs with high LTVs. As an existing client of Share Local Media, the SLM team heard their feedback and built a customized plan to ensure that Firstleaf saw continued success despite external factors.
Our Solution
SLM took an all-hands approach, gathering multiple internal perspectives and coordinating with Firstleaf’s team to work through the budget, targeting methods, measurement, and creative details. The shared mail team created a opportunity ranking system for market-based mailings that articulated the CPA and LTV tradeoffs of different markets and allowed Firstleaf to easily achieve their goals at different investment levels.
All Case Studies
Home Chef x BlueyHome Chef tested a family-first creative strategy featuring Bluey to see whether more relevant messaging and creative could unlock stronger performance among households with kids.
FableticsShare Local Media partnered with Fabletics on a OOH activation designed to prove the channel with clear, measurable outcomes.
GLP-1A leading telehealth brand partnered with SLM to test whether direct mail could drive measurable results for this high-interest category.
Blue ApronBlue Apron is a meal-kit brand that delivers fresh, quality ingredients right to your door.