The Direct Mail Blueprint.
Avoid the 5 most expensive mistakes brands make with direct mail and learn what actually works in 2025.
Drop your email below and get the 5-day crash course for free:
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I’m Teju, Founder & CEO of Share Local Media, a modern direct mail agency working with 700+ brands like Harry’s, Caraway, HelloFresh, Instacart, and Greenlight.
We’ve seen how smart teams mess up direct mail and how fast things can change when they get it right. This free course is a shortcut.
We’ve seen how smart teams mess up direct mail and how fast things can change when they get it right. This free course is a shortcut.
Want to make sure this is worth it? Here's what we cover:
- Day #1: Not being smart about targeting – and why poor targeting decisions, whether too broad (wasted spend) or too narrow (missed volume) leads to weak campaign performance.
- Day #2: Not running enough tests (with format, targeting, offer, etc) – and why too little testing prevents learning, iterating and improving campaign performance over time
- Day #3: Not understanding proper direct mail attribution (specifically address-level matchbacks) – and why relying on front-end tracking like promo codes and vanity URLs misses the big picture, reduces optimization opportunities, and doesn’t allow for incrementality testing.
- Day #4: Not using direct mail throughout your full funnel – and why focusing only on retention/CRM (and not prospecting), or vice versa, leads to a lot of missed opportunities to drive growth.
- Day #5: Not taking advantage of the full suite of modern direct mail options available – and why taking a single approach caps scale potential and campaign performance.
Want to modernize your direct mail strategy?
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Inside this 5-day course, you’ll learn:
- The 5 biggest mistakes even smart marketers make in direct mail
- Why DM gets a bad rap — and how to turn it into a performance channel
- Proven strategies we’ve used with Warby Parker, Lemonade, HelloFresh, and 700+ other brands
- How to blend shared mail, CRM triggers, and prospecting into a scalable growth machine
- Real examples and frameworks you can apply
Everything You Need to:
- Avoid wasted spend and low response rates
- Unlock scalable, efficient performance with DM
- Prove ROI to your leadership team and secure more budget
