What's New At SLM

Great people + great technology = a great product.

Most vendors pitch you speed over efficacy - you get fast, but you lose things like customer service. We build for both. It can take longer, but skipping one for the other never gets you the outcome you actually want.

For over a decade, our goal has been to create an ultimate one-stop shop for direct mail - the full breadth of options, backed by real technology, for brands from SMB to enterprise. Since launching Poplar in 2019, we've kept building toward that:

• Integrations — Shopify app, native Klaviyo, direct Salesforce Marketing Cloud connection
• API — endpoints for mailing, audience creation, reporting & analytics
• Formats — bifolds and trifolds added
• Retargeting — site visitors through email-append matching
• Prospecting — best-in-class transactional lookalike modeling
• Reporting — real-time and transparent, with built-in incrementality & A/B testing
• Personalization — store-level callouts, dynamic QR codes, uncapped merge tags
• Production — fast triggered sends or low-cost batch mailings, your choice
• Security — SOC 2 Type II certified

All backed by the best account management team in the industry - and we're still growing it.

This year, three big steps forward:

Shared Mail Reporting - Our flagship Shared Mail program — a decade running, nearly 1B pieces sent — is now built into Poplar with real-time reporting.

Enterprise Support - A large file uploader so brands mailing hundreds of thousands of pieces can feed that data in easily.

Better Campaign-Building UX - A more intuitive way to build and manage campaigns.

And that's just the beginning. Coming soon:

• More formats - 4-panels, broadsheets, mini-catalogs
• Custom mail-plan builder - clean A/B tests, multi-audience mailings
• Profile Reports - deeper analytics on customers and audiences
• More integrations across your martech stack
• Expanded API, for data in and data out