The 2026 BFCM Playbook
Black Friday and Cyber Monday bring some of the highest levels of shopping activity of the year, but they also bring some of the most competition for customers’ attention.
Inside the playbook you'll find:
- Before BFCM: How to build your audience leading into the most impactful marketing period of the year, leveraging targeted marketing and on-site identification.
- During BFCM: How to maximize the surge in traffic and intent as shoppers enter the high-traffic, competitive holiday period.
- Post BFCM: How to leverage both the customers acquired during BFCM and visitors who haven't converted yet, turning them into long-term value.
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